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What is Digital Marketing
Marketing of product and service using digital technology is called digital marketing.
In today's technological world digital has become the most powerful part of everybody's life.Digital marketing is the most important to grow our business online. India has the second largest country with million internet users. From the internet the owner gets the opportunity to make more customers for his business . Digital marketing is the more sought after profession globally.
Customer is looking always for a easy buying process to make a work fast. So customer dont go to shop by walking or any other services. He just get to the internet and search for a product what he wanted to buy a product from online store . Digital marketing's development since 1990 and 2000 s and became more sophisticated in 2000 s and 2010.
Importance Of Digital Marketing
From digital marketing the consume (customer) can access any information through online at any time and any part of the world.
Here the customers get more vast choices from digital marketing platform . Digital platform is an source of entertainment, news , shopping , and social interaction . Digital marketing is also referred to as " Online marketing" , "Web Marketing" or "Internet Marketing" .
Through internet marketing we can give our customer (audience) more content , vast choices with different categories from any part of the world . The customer is always prefer a unique materials , relevant things with their astute minds . We can make our business " ZERO to HERO " through digitally . The most important is we can be our own " BOSS" .
Strategies Of Digital Marketing
A digital market is always depends on technology . How the technology is changing we want to upgrade our digital platforms with fast growing technologies . There are strategies listed below
. Online behavioral advertising
. Collaborative Environment
. Data - driven advertising
. Re-marketing
. Game Advertising
Increase Effectiveness Of Digital Marketing
A strategy is linked to the effectiveness of digital marketing is content marketing . Content marketing means delivering the content that your audience is seeking for what they are searching . Content marketing make your Brand more relevant and Unique to the targeted customers .
Actions And Innovations For Digital Marketing
. Actions :- The firm should set a management system and budget system . Audience reached across all digital platform from measurable touch points .
. Innovation :- In every business weather it may be offline or online there must be a space of improvement . We must have a creative mind . How we can able to maintain our online business in next and formula should apply to achieve the goals .
Methods Of Digital Marketing
. ( SEO ) Search Engine Optimization
. ( SEM ) Search Engine Marketing
. ( IM ) Influencer Marketing
. ( CM ) Content Marketing
. ( CGM ) Campaign Marketing
. ( DDM ) Data - Driven Marketing
. ( SMM ) Social Media Marketing
. ( e-CM) e-Commerce Marketing
. ( SMO ) Social Media Optimization
. ( e-MDM) e - Mail Direct Marketing
. ( DA ) Display Advertising
. ( GA ) Gaming Advertising
. ( e-B) e - Book
. ( WM ) Whats App Markrting
. ( SMSM ) SMS Marketing
. Free lancer
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There are a most of a book of digital marketing that u can refer to built a more knowledge about strategy , Importance and ideas
I have listed a few books to get ideas of Digital Marketing. Click on My link and make order from amazon
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5) DIGITAL MARKETING STRATEGY : AN INTEGRATED APPROACH TO ONLINE MARKETING : https://amzn.to/2QM5T4D
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